The Super Bowl has ended. The Saints have put the cherry on top of New Orleans Mardi Gras celebrations. Now it is time for everyone to sit back and cast their opinions as to which commercials were good and which ones were not.
It is my humble opinion that this year’s Super Bowl spots fell sadly flat compared to years past. This might be because I am not a part of most of the advertisers target market. Yes I am a soon to be middle aged woman and the Super Bowl is aimed towards middle aged men. But I don’t care. I am still going to verbalize my opinion on the advertisements that aired.
My Favorite advertisements:
1) Google : It was a very simple advertisement that took you on one man’s journey through his school travels to falling in love to becoming a family man. The spot was very direct and to the point. They used simple heartfelt music which pulled out the sentimental soft side of people. The commercial conveyed something that everyone one who is a part of the digital age can relate to. It reiterated the simplicity of the site which also sets itself apart from its competitors such as Bing or Ask. I think it goes a long way to remind people how simple Google is to use and how we can use it every day to make our lives easier.
2) Volkswagen: Deutsch hit a home run with this spot. Everyone can remember playing slug bug or Cadillac whack when we were in the car. This nostalgic commercial goes a long way to re-branding Volkswagen. It is also nice to know that you can slug bug someone whenever you see a Volkswagen driving down the road and you do not have to wait for a VW bug. Watch out family and friends. I hope future spots from Deutsch will build upon this and remove the bad vibe that the previous ads left me with.
3) Denny’s: The three Denny’s spots created by Goodby, Silverstein and Partners were another hit with me. A far cry from their disappointing Diamond Foods spot that also aired in the Super Bowl. It was kind of Denny’s to warn their chickens that this week would be a tough week, since everyone who goes to a Denny’s restaurant on February 9th will get a free Original Grand Slam Breakfast. I think the chickens had better keep taking their grain steroids because if you go in to Denny's on your birthday you also get a free Original Grand Slam. The commercials were creative, comical and had just the right amount of screaming animals in them. They reminded me of the Bridgestone commercials that The Richards Group had in the SB last year with the screaming squirrels. I hope that Denny’s gets enough business out of the spots to cover the costs of the commercials. Only time will tell…
Please leave your thoughts and comments on my blog and stay tuned a recap of my least favorite Super Bowl Commercials.
* Commercial links provided by Adweek Super Bowl site.